I bought my first Xbox 360 magazine when I was first interested in Guitar Hero: World Tour. I bought the magazine with the glossy cover and Guitar Hero on the front despite the fact that it wasn't "official". I was, indeed, susceptible to anything that looked good so at the time I bought games depending on their trailers or cover art or what a friend owned. Then, about a year and a half after my first purchase, a member of my family offered to buy my magazine for me. Not knowing which one I usually purchased, they bought the Official Xbox Magazine (OXM) as it was the most expensive of the solely Xbox 360 magazines. Having read the magazine and used its disc, I was certain that I could only buy this magazine in the future months to come... And I still do.
As with most businesses/brands, they have their own Facebook and Twitter pages along with a very extensive website which is run by some top people (as is most of the things they do :S). The most recent of their uses of popular "social" websites is their use of YouTube.
Despite not having a lot of time to do YouTube videos (they have to work for their actual jobs), there is a large variety of videos that make up their uploaded videos section.In the last month or two it has, admittedly, been a lot about Minecraft due to the immense popularity of it on XBLA. However, even one game can bring about a diverse selection of different videos from an introduction, to gameplay to OXM Land which is basically their world and they let 100 people onto it to build whatever they want... The results are quite staggering and impressive.
That's not to say that it's just Minecraft. Their most popular videos have come from Matt Lees (AKA OXMJamSponge or "the guy with the weird hair-do") and his ability to make any game sound quite exciting. An example of this is Dragon's Dogma. Not an extremely successful game, by any means of imagination, but Matt has made introductions to different types of systems found in the video game including the Pawn system, level system and the different classes, though he's only shown us a few in his videos. :'(.
The most recent video of interest is a Star Wars 1313 gameplay video, with Matt asking someone from the development team about LucasArts' CGI effects team (which recently worked on The Avengers) while showing off the latest of gameplay shown by the developers. It looks really good, but I wouldn't be surprised to see it be for the next generation of consoles. However, it's Matt being there that consoles any worries about it and I'm sure it will be great whichever generation it comes out in.
I've been subscribed for about seven months and I always look forward to seeing an OXM video pop up in the subscriber's box... Maybe you should too.
Star Wars 1313 - http://www.youtube.com/watch?v=dbhcsrYnW1c
Dragon's Dogma - http://www.youtube.com/watch?v=_c8krHCKHDI&feature=relmfu
Minecraft introduction - http://www.youtube.com/watch?v=1jt9dHr0Veo